Industry guide

Marketing and Media jobs and AI risk

Content, advertising, design, communications, and creative production. This guide compares replacement risk, augmentation upside, and wage protection across 14 roles.

Average replacement score: 63/100

Average augmentation score: 88/100

Averages are directional. Individual task mix matters more than job title alone.

Marketing and Media job rankings

Copywriter

Marketing and Media · High replacement risk

 Graphic Designer

Marketing and Media · High replacement risk

 Journalist

Marketing and Media · High replacement risk

 Video Editor

Marketing and Media · High replacement risk

 Content Writer

Marketing and Media · High replacement risk

 Translator

Marketing and Media · High replacement risk

 Fashion Designer

Marketing and Media · High replacement risk

 Animator

Marketing and Media · High replacement risk

 Social Media Manager

Marketing and Media · High replacement risk

 Photographer

Marketing and Media · High replacement risk

 Marketing Manager

Marketing and Media · Moderate replacement risk

 SEO Specialist

Marketing and Media · Moderate replacement risk

 Public Relations Specialist

Marketing and Media · Moderate replacement risk

 Market Research Analyst

Marketing and Media · Moderate replacement risk